Market Reports

Featured Market Alerts:

Berries (Strawberries) – We are still in a demand exceeds supply situation as we wait for the new areas of Central Mexico, Baja, and Florida to begin meaningful production after Thanksgiving.

Cauliflower – Cauliflower supplies continue to be extremely limited in Salinas and Santa Maria. Quality continues to be affected by the heat and rain. The cold weather has also stunted the growing process. Look for supplies to remain tight going into next week.

Lettuce (Iceberg) – Demand continues to be strong. The market continues to reach new highs daily. Value-added items continue at an all-time high as customers try to fill orders in record numbers. At a minimum, value-added products will continue to increase during the month of November. The production in Huron is finished. Yuma has moderate availability at best but simply not enough to meet demand. Light weights, ribbing, and misshapen heads continue to be the main issues with this commodity.

Lettuce Leaf – All leaf items including romaine and romaine hearts continue to reach record highs in the marketplace. Supplies cannot keep up with demand. Huron will continue to have light production on romaine, green and red leaf as well as butter and romaine hearts. Expect light supplies through the month of November at a minimum. Production in Yuma is moderate at best. Santa Maria has moderate supplies as well. The quality continues to be above average. Lighter weights due to early harvesting are occurring but the product, for now, is very clean. The weather so far has been ideal for growing.